EU Trademarks: Improving the System for a Stronger Single Market

ID

225614

SHOOT DATE

11 Jan 2012

SHOOT LOCATION

Brussels, Belgium

PRODUCTION COMPANY

EPP TV

DESCRIPTION
Edited Package
SHOTLIST
Since 1996 the EU has operated a trademark system, whereby individuals, manufacturers and service e providers can make a single application for a trademark to be registered in all Member States of the Union. A trademark fulfils the three essential functions: it identifies the origin of goods and services; it guarantees consistent quality through evidence of the company's commitment to the consumer; and it's a form of communication and a basis for publicity and advertising. Trademarks also play an important role in promoting business innovation and quality. This week the EPP Group has held a hearing to examine the future of the EU trademark system ahead of anticipated Commission proposals to revise it.
USAGE RIGHTS/RESTRICTIONS
This media asset is free for editorial broadcast, print, online and radio use. It is restricted for use for other purposes.

CONTACTS

  • Ioannis Zografos
    EPP TV Managing Producer
    Belgium
    +32(0) 2 284 18 45